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Celebrating unique talent

The Association of Photographers (AOP) is one of the most prestigious professional photographers associations in the world. We were appointed the creative partner for the AOP Professional Awards, and commissioned to create an Awards book and accompanying creative materials for the event.

The brief, to produce a standout coffee-table book, one that would capture attention, entice readers, and be focal point of discussion.


We led a conceptual and collaborative approach, aiming to challenge what had been done before. We loved the challenge of curating a visual identity that was both impactful and aligned with an event that celebrates talent and creativity.

With the increase of AI in photography, celebrating the qualities of great photographers became an important theme in our conversations with AOP. We wanted to celebrate the characteristics of what makes a great image. What skills it takes to produce award winning photography. To show the DNA of talent.

Inspired by this concept, we developed the idea of each photographers human touch being combined to create the DNA of the AOP.

The use of photography was off the table, so not to favour any one photographer. This led to the idea of deconstructing images and reconstructing them using digital techniques. From this exploration, we identified a solution that would enable us to blend, blur, and adapt images to create new ones and to use these to create the AOP’s very own DNA.

The impact

We were honoured to attend the AOP Awards ceremony and witness our visual identity in motion. Pic of Awards evening...

Mark Litchfield, Executive Creative Director, Luminous

The end result was a testament to our creative teams’ prowess, a book and an event that is not only bold and elegant but exceeded client expectations. We are proud to have helped bring an industry together to celebrate its greatest talent.

Have a similar challenge? Get in touch.


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  • justin.boucher@​luminous.co.uk

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