SportPesa back Luminous for rebrand

To the excitement of all the football fans here at Luminous, we have been asked to rebrand SportPesa, the international sports betting platform.

The company, who originated in Africa, and are headquartered in Liverpool, currently has partnerships with four English football clubs – Hull City, Arsenal, Southampton and Everton.

The rebrand will aim to drive consistent application across corporate, campaign and sponsorship identity and to bring to life SportsPesa’s mission to responsibly provide trusted technology solutions for developing and growing gaming markets by empowering and developing professional and grassroots sports.



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Jon Towell

Creative Partner Jon Towell co-founded Luminous. He now specialises in helping clients articulate strategic stories that connect with key influencers.