The new reputational landscape

According to the Edelman ‘Trust Barometer’, trust in business now stands at just 43%.

What’s more, the 2018 Reputation Dividend Report estimates that corporate reputation is now directly responsible for an average of 38% of market capitalisation of FTSE 350 companies.

With these stark statistics in mind, issue 4 of ‘Reporting Matters’ is dedicated to reputation: what this intangible measure is; how to manage it; and how to improve it in the context of investor, digital and employee communications.

Edited by Director of Stakeholder Engagement, Stephen Butler, this publication features articles from and interviews with a number of well-known thought leaders including Peter Swabey of ICSA, Lex Suvanto of Edelman, Peter Montagnon of the Insitute of Business Ethics, Gillian Karran-Cumberlege of Fidelio and Arun Pillai-Essex of Verisk Maplecroft.

Please email [email protected] if you would like a copy of ‘Reporting Matters’ or to discuss any challenges you have that are reflected in this issue.

Alternatively, complete the form below to read ‘Reporting Matters’ online.


 

How we can help
Our goal is to help businesses uncover their purpose and understand and report on their culture to engage effectively with their stakeholders – right across the reputational landscape.

We look at our clients’ whole business and all its stakeholders and use our experience as an integrated communications agency to help businesses connect with the world meaningfully. We help articulate the stories that matter, be that through the annual report, wider stakeholders and sustainability communications, or via digital channels.

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Stephen Butler

As Director of Stakeholder Engagement, Stephen leads a team which provides strategic, best practice and compliance advice to clients across narrative reporting, digital, investor events, sustainability and integrated reporting.