Luminous to develop a united brand purpose for Alcumus
Alcumus Group have asked us to develop a new brand platform that unites the diverse organisation under a clear purpose and set of guiding principles.
The challenge involves a robust discovery stage with the Luminous brand research and strategy team undertaking a series of BrandLab workshops and interviews around the organisation to gain insight into current internal and external perceptions.
Alcumus is the market-leading provider of technology-enabled compliance risk management, certification and accreditation services.
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