A grand (prix) identity

It always gives us a sense of pride when we see an identity we created appear on vehicle livery, so imagine how excited we felt when our logo for SportPesa appeared on the side of a Formula 1 car.

The global betting platform set Luminous the challenge of adapting their brand to work harder across all of its territories. The old brand was built in Kenya and had thrived on innovation of approach, however, the next stage of its development required greater consideration and control whilst retaining the spirit of its African roots.

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Jon Towell

Creative Partner Jon Towell co-founded Luminous. He now specialises in helping clients articulate strategic stories that connect with key influencers.