Coca-Cola HBC
Refreshing integrated reporting
We like nothing better than a client who embraces change, so we were delighted when Coca-Cola HBC asked us to reimagine its integrated report to tell a more concise story, focusing on content that really matters to stakeholders.
We began by running ‘Cut the Clutter’ workshops with section owners to help us identify where repetition and excess detail were detracting from the impact. The result was significant. We were able to reduce the strategic report by over 80 pages.
To keep the report focused on core content and cater for digital audiences, we incorporated more embedded links, QR codes and videos, giving readers quick access to interactive content and further insights online.
We embraced a new brand refresh, ensuring the report was the pinnacle of the new brand and visually showcased its purpose. Data visualisation and infographics throughout helped transform copy-heavy pages into accessible, engaging content.
The result is a report that is not only visually streamlined but also communicates its core themes of innovation, growth and sustainability with greater impact.
“Thank you so much for the very smooth process over the last few months. Really excellent organisation, combined with great positive energy and calm, which was really appreciated by the whole team.”
CCH, IAR, Steerco
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