Building credibility through double materiality

There is a common preconception in the world of retail that ‘affordable’ and ‘sustainability’ don’t come as a pair, but that certainly isn’t the case for Aldi, who make sustainable food choices affordable for all. This was the story we needed to bring to life.

We conducted a double materiality assessment, engaging seven stakeholder groups via surveys and interviews. This identified the top five issues, mapped to Aldi’s Better Everyday strategy, which structured the report. For the Ireland business, this assessment also helped prepare for the forthcoming EU Corporate Sustainability Reporting Directive (CSRD).

With consumers a key audience, the report links Aldi’s products to sustainability while remaining engaging and accessible.

The result is a vibrant, eye-catching report that highlights Aldi’s ambitions, progress, and efforts to be greener, fairer and healthier — while celebrating the contributions of colleagues, communities, suppliers, partners and customers in achieving this vision.