Embedding values through video

When recently undertaking some research into ‘the power of video to engage’ I came across some thought-provoking facts..

  1. Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital)
  2. One minute of video is worth 1.8 million words. (Forrester Research)
  3. Youtube has become the 2nd largest search engine – bigger than Bing, Yahoo, Ask, and AOL combined. (Etail Insights)
  4. Video search results have a 41% higher click-through than plain text results. (Animoto)
  5. Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video. (Forrester Research)
  6. People stay 2 minutes longer on your site if you have video content. (ComScore)

Having shared these thoughts when debating the best channel to engage employees with a new set of values, we choose to produce a video to inspire staff at engineering group LB Foster. Inspired by the newly developed brand purpose ‘Keeping our world moving’, the video adopts a combination of live footage, library image and compelling voiceover to set out the ‘shared behaviours’ driving the business forward.

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