Brand inside out

Engaged employees stay with you. They work hard for you. They tell their social circle good things about you. In business terms, we’re talking less churn, more referrals, lower recruitment costs and powerful brand advocates.

But how do you attract and keep hold of people when there’s a war for talent raging and the demands of the millennial workforce keep changing?

We’re experts at articulating the stories at the heart of brands that can define their purpose, as well as their vision, culture and leadership.

We then translate this core purpose into inspiring strategies for keeping employees engaged.


The power of brand to engage staff and sustain growth

Sheila Morrison

Working with many PLC businesses, a key challenge that consistently comes up is the need to attract the right talent. Head of Brand Engagement Sheila Morrison discussed how Luminous are helping businesses express and articulate their brand story to drive internal engagement.

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Helping increase safety at National Express

Gary Chambers

Generating behaviour change is one of the greatest challenges when creating an employee campaign. Creative Director Gary Chambers outlines how Luminous helped National Express Group increase safety across the globe.

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Engaging staff at one of the world’s largest law firms

James Moore

Our Alumni Yearbook for global law firm Allen & Overy (A&O) has been recognised at the last two Institute of Internal Communication (IoIC) Awards. Creative Director James Moore explains why.

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Blog post / 03.12.18

The new reputational landscape

Edited by Stephen Butler, the fourth issue of our thought-leadership publication 'Reporting Matters' is dedicated to the theme of reputation.

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Blog post / 08.11.18

Capture the soul, savour the spirit

Stephen Butler looks at how companies can make greater use of resources already to hand to better engage with that other essential corporate resource, their employees.

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Blog post / 01.11.18

Octapharma nominated for European internal communications award

We are absolutely delighted that Octapharma has been shortlisted for Best Digital Communication Internal Channel at the 2018 FEIEA Grand Prix awards.

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Blog post / 23.10.18

Luminous sustainability work shines at Galaxy awards

There's something about receiving an award for sustainability work that feels even more rewarding, so we were proud that Informa was a winner at this year's Galaxy Awards.

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