Brand inside out

The current war for talent and changing demands of a millennial workforce means the need to engage and attract employees is even more vital.

Engaged employees don’t leave you. They tell their friends great things about you and they work harder for you. Translated into business terms, that’s less churn, more referrals, reduced recruitment costs, fewer sick days and enhanced brand advocacy.

Our expertise lies in articulating and expressing the story at the heart of organisations. The story that defines purpose, driving culture, leadership, vision and engagement.

Then we translate this core purpose into inspiring engagement strategies that drive actionable behaviours. And the best thing is we can prove the effectiveness of this engagement, providing metrics that evidence enhanced awareness and value.


Engagement programmes / Value embedding strategies / Employer brand development programme / EVP articulation / Social strategy


Internal communications / Brand embedding & activation / Environmental branding / EVP identity


Internal events & cascades / Intranets / Career websites / Graduate engagement / On-boarding programmes


Using the power of brand to engage staff, live values and sustain growth

Jon Towell

As Creative Partner, Jon Towell specialises in helping businesses express and articulate their brand story in a differentiated and relevant way.

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Helping increase safety at National Express

Tracey Westgate

Generating behaviour change is one of the greatest challenges when creating an employee campaign. Client Services Director Tracey Westgate outlines how Luminous helped National Express Group increase safety across the globe.

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Engaging staff at one of the world’s largest law firms

James Moore

Our Alumni Yearbook for global law firm Allen & Overy (A&O) has been recognised at the last two Institute of Internal Communication (IoIC) Awards. Creative Director James Moore explains why.

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Blog post / 05.12.16

Pitcairn brings further experience to Luminous service offering

We are delighted that Mark Pitcairn has joined our service team as a Senior Account Director. He brings on board over 20 years’ experience in advertising and design, including spells at…

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Blog post / 05.12.16

Brown joins our growing service team

We are delighted to welcome Emma Brown to our Luminous service team.

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