Corporate comms

Helping increase safety at National Express Group

We were commissioned by National Express Group to develop a distinctive ‘campaign brand’ for their safety initiative, ‘Driving Out Harm’, targeted at their worldwide divisions in the UK, Spain, Morocco and North America.

The programme encouraged staff to make sure their workplace is safe and put the safety of customers and colleagues first at all times.

Marketing collateral, including posters, pledge cards, training booklets and brochures, featured a distinctive brand colourway and graphic style, used at the numerous events and training programmes supporting the initiative. Each item was translated into Spanish, French, Arabic and American English.

The campaign proved highly effective. Since launch, there have been significant improvements in safety performance. Over a three-year period, responsible major injuries have fallen by 60% and total employee injuries are nearly 35% lower.

A true example of how ‘design matters’’.

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