Is content king, or the ace in the hole?

In the corporate world, it’s easy to start sounding like everyone else. In fact, the lack of individuality is frightening. But all of us connect with content that means something to us.

So a regular dialogue of imaginative content is the catalyst for getting audiences talking about you, engaging with your thoughts and acting on them in the way you want.

With storytelling in our DNA, Luminous can help any organisation get its message across in a memorable manner that’s true to its personality.

As communication experts, we’re used to grabbing the attention of time-poor audiences. We maximise the value of content while it’s still fresh, keeping momentum by combining creative and editorial expertise.

Insight



Blog post / 17.01.19

Spinning the company narrative: reporting on the web

Online reporting offers an opportunity to engage your audiences around your corporate story, and yet our research shows many companies are not taking full advantage of the digital opportunity.

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Blog post / 10.01.19

Spotlight on the United Nations climate summit

James Whittingham sums up the key outcomes of last month's United Nations climate summit.

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Blog post / 06.12.18

Insights from our #illumination event / Managing the impact of MiFID II

Connor Lundy summarises our recent #illumination event on MiFID II, sharing each of the speakers' top five tips.

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Blog post / 03.12.18

The new reputational landscape

Edited by Stephen Butler, the fourth issue of our thought-leadership publication 'Reporting Matters' is dedicated to the theme of reputation.

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