Is content king, or the ace in the hole?

In the corporate world, it’s easy to start sounding like everyone else. In fact, the lack of individuality is frightening. But all of us connect with content that means something to us.

So a regular dialogue of imaginative content is the catalyst for getting audiences talking about you, engaging with your thoughts and acting on them in the way you want.

With storytelling in our DNA, Luminous can help any organisation get its message across in a memorable manner that’s true to its personality.

As communication experts, we’re used to grabbing the attention of time-poor audiences. We maximise the value of content while it’s still fresh, keeping momentum by combining creative and editorial expertise.

Awards

Insight

How can we maximise content beyond launch?

Lizzie Lucas

We are seeing more and more demands for optimising content beyond the corporate website. Luminous Digital and Content Manager Lizzie Lucas reflects on how we helped leading IT innovators Logicalis maximise research findings across their digital channels.

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The power of content to disrupt sector thinking

Mark Litchfield

When you think differently from your peers, every piece of communication should make a statement of your distinctiveness. U+I is a new kind of property company. It voices its opinion, embraces creativity and does not like putting photos of property in its marketing collateral. Luminous Creative Director Mark Litchfield, reflects on how MATTER creates a platform for disruptive ideas.

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Even with great content, presentation style is vital

Luna Raphael

As the country’s flagship youth programme, the National Citizen Service (NCS) can provide unique insights into teenage trends. But having great content doesn’t mean anything, if the style used to present it, is not relevant and engaging for the audience. Design Director Luna Raphael reflects on how Luminous helped bring the inaugural NCS youth report to life.

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Blog post / 19.07.18

Luminous at the Lab

Connor Lundy shares his top five insights on the FRC's Financial Reporting Lab's recent conference, 'Reporting Now!'

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Blog post / 17.07.18

Hanging out at “the Glastonbury of corporate governance”

The ICSA Annual Conference is always a highlight and this year Luminous was privileged to sponsor it. Stephen Butler shares his thoughts on the event.

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Blog post / 12.07.18

What do Bruce Springsteen and brand authenticity have in common?

If brand authenticity can be defined as giving people a reason to care, how do we create authenticity to fuel a better connection?

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Blog post / 12.07.18

Insights from #illumination1 / The changing landscape of corporate reporting

Following our first #illumination event on the changing landscape of corporate reporting, Connor Lundy shares the key insights provided by our guest speakers from ICSA and the FRC.

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