Gary Deardon

Design Director

Gary is a highly experienced Design Director who has worked at brand and corporate reporting agencies including Corporate Edge, Small Back Room, Design House, Emperor, Studio 2br and SAS.

Prior to joining Luminous, he had been leading the creative output for strategic consultancy Uffindell – with a specialism in branding and marketing communications. He has rich cross-sector experience with particular expertise in the property branding arena.

At Luminous Gary specialises on brand and name creation, positioning, rationalising of brand architecture, development of guidelines and applications’ roll-out across all channels. His brand experience also covers customer and employee engagement, development of creative platforms and building of rigorous systems.

As one of our Design Directors, Gary oversees and mentors a team of designers to understand the importance of designing for the audience, ensuring engagement and effectiveness.



Cycling, drawing and painting, a spot of DIY – oh and he loves a good curry!

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