Brands

We believe in the commercial power of brand. Your brand is your reputation. A strong brand unites and directs an organisation. It gives you a purpose. It informs and enriches corporate decision-making.

It provides a long-term competitive shield, allowing you to compete on your own terms. This means that you don’t just react tactically to the competition. A strong brand attracts and retains the best people and provides support in negotiating, procurement and partnering with the right third parties or suppliers. Nothing will sell your business better than a compelling brand. In fact, it is the only long term strategy for achieving true customer loyalty.

Great brands stand for something, they are clear about who they are and what they do. They have a meaningful and motivational vision that inspires and unites the organisation.

Luminous help companies to unlock the full potential of their brands through innovative products, compelling communications and insightful services.

Our branding work ranges from full-scale implementation and brand management for a City organisation, through to creating simple logotypes for fledgling businesses.

Visit Brand portfolio >