Siemens Annual Review win for Luminous
Siemens UK has appointed Luminous
to produce the company’s 2004 Annual Review.
Luminous won the business following a four-way pitch
against incumbent consultancy SEA Design, Addison and
Lowey.
Claire Jarvis, Head of Public Affairs, Corporate Communications
at Siemens UK, said: “Luminous shone above the
rest as they really pushed the boundaries of the brief,
getting to the heart of our complex communications challenge.
The creative delivery and engaging copy so impressed
our Chief Executive that he ordered an additional 20,000
copies of the Review to present to each and every UK
employee.”
Jon Towell, Creative Director, Luminous, continued: “The
Siemens’ Annual Review is underpinned by the proposition ‘better
ideas, better lives’. It captures the cutting edge
technology that Siemens deliver which is at the heart
of virtually everything with which we come into contact
in our daily lives – as diverse as traffic light
technology to telecommunications.
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