Luminous add the WOW factor
Luminous have created a new name
and brand identity for events management business WOW!.
“After reviewing the
competition in the sector, we saw there was a massive opportunity
to hit the market
with
a fresh approach and attitide to events management.” says
Jon Towell, Luminous Creative Director.
“The exciting brand personality totally reflects the culture
of the new team at WOW! The beauty of the solution
is that the logo conveys the key emotional benefit that
WOW! deliver.”
Katie Bennett, WOW!’s Managing Partner stated: “The
reaction from our branding and company name has be
tremendous. In fact, mountains better than that!”
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