Luminous display X-ray vision
Luminous have created a new brand
identity for Liz Marsh, the floral design company.
The brand will be implemented through stationery, direct
mail and a new website.
“We adopted a series of x-ray images of flowers
to reflect the unique beauty of LM’s floral designs.”, said
Jon Towell, Luminous Creative Director.
This imagery
was counter-pointed with simple Helvetica typography:
The flash website features animated version of the x-ray
imagery.
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