Project
Siemens Annual Review 2006
Shaping the big picture

Solution
Siemens are one of the few businesses in the world that can work side by side with governments, to tackle the key global issues that will have a major effect on the future of our planet. Our concept for the 2007 Annual Review clearly positioned them at the heart of the ‘mega-trend’ debate. Aerial imagery acted as metaphors for the way Siemens are actively helping to ‘shape the big picture.’