Project
CBI Exhibition Stand.

Background
To meet the key objectives of highlighting Siemens culture of innovation in the precision engineering sector, Luminous collaborated with product designer Sam Buxton to create a box ‘installation’ made up of stainless steel sheets, laser cut with iconography reflecting Siemens UK business sectors. The CBI conference has to generate leads and new business opportunities for Siemens. To achieve this, the stand needed to stand out from the competition and become a ‘must-see’ destination for delegates. A combination of art and engineering technology captured the essence of Siemens’ culture of imagination.