P&W

Edinburgh based printers Pillans & Waddies wanted to drive sales amongst key London agencies.

The question was, what would entice a London design team to choose a printer in Scotland? The solution lay in a premium quality brochure highlighting the unique benefits that designers would enjoy whilst in Edinburgh. Entitled ‘pass times’ the brochure used an engaging combination of imagery and copy, with lifestyle photography acting as visual metaphors for well known print terminology. The message hit home, with sales and market share increasing.

“Superb design and production.” Phil Austen, Sales Manager, P&W