WWF
Our work on the WWF HSBC Climate Change Programme involved designing a look and feel for the HSBC Freshwater partnership. Our campaign proposition ‘tearing communities apart’ was supported visually
by a ‘rip’ icon providing a unified look across a range of marketing collateral including reports, direct mail, a website and exhibition stands.
The culmination of the first stage of the Freshwater Programme was an exhibition at World Water Week in Stockholm. Using materials that were as environmentally friendly as possible, we designed an original stand that reflected the ethos of WWF, was consistent with the other campaign materials but stood out amongst other exhibitors.