SIEMENS DESIRO LAUNCH
We were asked by Siemens’ mobility division to create a campaign for the launch of the updated model of their Desiro train. With ‘evolution’ being the key message, our campaign concept featured animals who had developed key characteristics similar to the new train. The campaign theme was used at the launch event that was held at the National History Museum.
“Best ideas, quick response, delivered on time, job done.” Peter Preston, Head of Communications, Mobility Division, Siemens