SIEMENS CBI
Siemens’ exhibition stand for the CBI Conference combined art and engineering technology. We collaborated with product designer Sam Buxton to create a stainless steel ‘installation’, laser cut with shapes reflecting Siemens business sectors.
An ‘intelligent’ perspex panel using electro-luminescent light technology presented a series of interactive messages highlighting the key benefits of Siemens work. The stand was selected by the BBC to host interviews during the conference, providing welcome publicity for the client.
Winner of a Global D&AD award.