MITIE
Launching a new brand for a top FTSE business is the kind of challenge we love.
The launch of MITIE new brand experience involved a range of communication vehicles aimed at making implementation as easy as possible. To aid consistent application we helped develop intelligent Word templates, enabling local marketing teams to create on-brand documents internally.
As well as a detailed brand guidelines pack, we produced a tone of voice booklet and a vision and values leaflet which conveyed the new brand spirit to over 50,000 employees. A highly sophisticated new website delivered the new brand experience online.