PAL
Performance Arts Labs (PAL) is a creative arts charity who required a new brand experience that reflected the exciting diversity and benefits of their creative labs.
Our new brand treatment, which celebrated the excitement of the lab process, was rolled out across a brochure, stationery and website. The brochure featured a heat-sensitive cover using thermal ink technology and a double spine which allowed it to be read from both ends, aiding clarity of message through a ‘past’ and ‘present’ editorial treatment. The eye-catching imagery was printed on the reverse of stationery and animated on the online applications.
The brand won a Design Week Benchmark Award, being described as ‘refreshingly simple, combining creativity and humour.’
“Luminous interpreted a complex and rich message with clarity, beauty and intelligence.” Susan Benn, Founder, PAL