SIEMENS
We have creating Annual Reviews for Siemens UK for a number of years. In 2009 Siemens undertook a corporate restructure, aligning national businesses into international ‘hubs’. The challenge for the North West Europe Annual Review, was to develop an inclusive publication that would be relevant for eight of Siemens national businesses. Smart use of print and format allowed us to produce individual reviews for each country within a common framework.
“Twice as creative and much better value than the competitor agencies. Our Chief Executive liked it so much he ordered an additional 20,000 copies so every member of staff could have one.” Claire Jarvis, Corporate Communications, Siemens UK