SIEMENS
Our Annual Reviews for Siemens UK highlight how the company is dealing with the ‘megatrends’ affecting society. To represent this ‘big picture’ approach, we developed visual treatments that acted as metaphors for Siemens’ strategic solutions.
In 2007, the proposition ‘shaping the big picture’ worked together with aerial imagery, while in 2008, to support our proposition ‘creating a new landscape’, we commissioned a unique series of panoramic 360º degree images.
“Twice as creative and much better value than the competitor agencies. Our Chief Executive liked it so much he ordered an additional 20,000 copies so every member of staff could have one.” Claire Jarvis, Corporate Communications, Siemens UK