PARK PLAZA HOTELS
For their second Annual Report as a public company, Park Plaza needed to present a credible story that the business is built on strong foundations. We communicated Group strategy in a clear way, using a series of bold spreads to outline how this year’s performance will lead to increased value in the future. By highlighting potential increases in room occupancy, revenue per room and growth in international locations, the report conveyed a positive forward-looking message. The design reflected the distinctive brand style of the hotel chain, cleverly using tinted vertical rules as placeholders for captions and thoughful application of the tri-blue corporate palette.
‘Luminous produce various corporate materials including our Annual Report and we find them to be flexible, professional and thorough. The team is approachable, friendly and responsive and their focus and commitment to meeting tight deadlines and exceeding expectations is why we work with them on such important materials.’ Julia Stone, Brand Marketing Manager, Park Plaza Hotels