PARK PLAZA HOTELS
FTSE AIM business Park Plaza Hotels needed their Annual Report to present a credible story and demonstrate that the business is built on strong foundations. We communicated Group strategy in a clear way, using a series of bold spreads to outline how their performance will lead to increased value in the future. By highlighting potential increases in room occupancy, revenue per room and growth in international locations, the report conveyed a positive forward-looking message.
‘Once again Luminous proved to be innovative, highly flexible and focused on the end result. They are very good at managing complex projects from start to finish and throughout the entire process they ensured that we – as the client – met all relevant project deadlines.’ Robert Henke, Vice President Marketing, Park Plaza Hotels