BRITVIC
Britvic use their Annual Reports to convey the Group’s overarching business strategy. The 2007 report outlined the demographic groups that Britvic target and the products developed to appeal to that market. The 2008 report sets out the strategies that helped them outperform the market. External market data helped deliver a balanced, contextual story whilst a strategy section reviewed the performance of established ‘core’ brands and the market potential of newer ‘seed’ brands.
“Luminous’s interpretation of the brief was spot on – in fact it surpassed our expectations. They guided us through the process with strong project management and we are delighted with the result!” Susan Turner, Head of Public Affairs, Britvic Soft Drinks
To support the investor communications we also developed Britvic’s first ever CR Report. Go to CR Report >