GMG
Guardian Media Group wanted to move away from traditional printed Annual Reporting to better reflect their ethos of being a innovative multimedia company. Luminous migrated their entire corporate reporting online and made it a stimulating and engaging user experience.
The 2010 online review focused on presenting how GMG had made strategic decisions to meet their overarching objective – to build a strong portfolio to support their journalism. Animated roll-overs added value by putting financial performance in context whilst a CEO video could be viewed in entirety or by topic.
In 2009 the review clearly put the relative scale of GMG’s business portfolio in context and used animation and multimedia to deliver a info-rich experience focused on highlighting GMG’s strategic messages and commentary on the challenging publishing marketplace.