Communicating culture
Providing staff with a business bible.
The discipline of internal communications has to cut through all the noise, delivering compelling and impactful messages to employees at every level of a business.
Framing messages consistently to a disparate group of people, in terms of hierarchy and geography, is vital.
Flexibility of execution is key to success – that is using different creative concepts and delivery channels to different audiences.
Competitive pressures require a quickly adaptable workforce. This makes clear internal communications vital – with the power to translate corporate imperatives into motivating communications that support managers and deliver results.
Providing staff with a business bible.
Giving new recruits the info they need.
Alan Hines reviews the power of creative internal comms to inspire, empower and reassure.