Why design matters

Our ‘‘design matters’’ ethos is our core purpose and what defines us as an agency.

It expresses why we care so much about what we do. It is a statement of how we believe our work is meaningful and can effectively help our clients’ businesses grow – an investment proven to create value.

‘Design matters’ also underpins how we behave as an agency: a focus on care and craftsmanship combined with a clarity of thinking that leads to meaningful solutions.

It defines the people we choose to work with us, suppliers who partner with us and the type of clients we work with.

‘Design matters’ makes us who we are: creative, driven and ambitious people who bring uncompromising quality and original thinking to everything we do.

People with respect for each other, who collaborate and work together with spirit and good humour.


How ‘Design Matters’ drives effectiveness

Helping reduce major injuries by 60% at National Express Group

We created a global ‘brand campaign for the safety initiative, ‘Driving Out Harm’. Since launch, there have been significant improvements in safety performance, with responsible major injuries falling by 60% and total employee injuries nearly 35% lower.

See project

Helping Spear & Jackson increase margins by 23%

“Since creating a clearer identity and web presence, our year-on-year profits have increased by 23%.”

Mark Frankel, CEO, Spear & Jackson Group

See project

Increasing sales by 93% for Goldsmiths’

This e-brochure enabled users to review options for hiring rooms for events. The interactivity allowed people to discover varying capacity limits based on different room configurations. Since launch, dwell times have exceeded 10 minutes and bookings have increased by 93%.

See project

Making the case for the BBC

“Luminous helped turn an historic PR nightmare into a well-received, much admired and unambiguous piece of business reporting. They simplified the presentation of performance data in a way that finally made sense to the reader.”

Michael McLaren, Head of Special Projects, BBC

See project

How 'Design Matters' defines our culture

The Luminous way – our service ethos

Tracey Westgate

‘Design Matters’ is not just a creative ethos. It defines the way we manage projects as well – the way we care about the people we work with and how we craft smart ways of delivering what they need, when they need it. In fact, however creative we are, we know it’s quality service and making people’s lives easier that make a real difference. Client Services Director Tracey Westgate outlines our distinctive service approach, or as we call it, ‘the Luminous way’.

Read more Profile

Caring and sharing

Emma McNicoll-Norbury

‘Design matters’ drives teamwork and working together is at the heart of our approach. Account Manager Emma McNicoll-Norbury explains how caring and sharing resonate throughout the studio.

Read more Profile

A warm welcome

Megan Schiratti

Our ‘Design Matters’ ethos helps us choose who works with us. People who clearly care about quality and the way they work within a team. Megan Schiratti joined us as a Senior Account Executive. She explains that what first caught her attention about Luminous was its people.

Read more Profile