What does disruptive culture look like?

U+I

When you think differently from your peers, every piece of communication should make a statement of your distinctiveness.

Formed from a merger of office developers Development Securities and urban regenerators Cathedral, U+I is a new kind of property company.

It voices its opinion, loves art, embraces creativity and does not like putting photos of property in its marketing collateral.

MATTER is a new platform for disruptive, thought-provoking ideas. This first issue highlights the company’s vision and centres on the theme
of transformation, lifting the lid on U+I’s approach to regeneration.

Transformation lies at the heart of everything U+I does, and the publication debates how, while change is inevitable, the development sector can do a lot more to ensure that change happens with people, rather than to them.

Each edition is produced as a limited edition printed broadsheet and an interactive e-magazine.

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