How can we create a coherent global identity?

Turner & Townsend

With marketing teams spread over every continent it can be hard to maintain a consistent corporate identity across global markets.

International construction management and consultancy Turner & Townsend asked us to undertake an audit of their existing identity and develop a refreshed system that could be used
more coherently by their marketeers.

With ease of execution the key priority, we distilled the existing guidelines and created a visual style that was both distinctive to view and simple to implement. Word, PowerPoint and InDesign templates were produced with clear recommendations for identity use across sales, marketing and corporate collateral.

To set a standard for the new identity, we produced a wide-ranging communications suite which included magazines, annual review and CSR review.