Having expanded into new territories and diversified its offering, liquefied petroleum gas trader and distributor Petredec needed a fresh brand positioning and narrative to reflect its shift from a shipping company to a global business, whose capabilities across trading, transportation and distribution offered it a unique stance among its competitors.
The resulting Fuelling Progress proposition and new brand graphics led the website design, which enabled Petredec to share its unique story with its industry, clients (from small businesses to governments) and team.
We kept the design of the website simple, led by the strong colours and shape of Petredec’s logo. Snappy, informative content reinforced the company’s brand personality and reflected what it is like to work for and with, with direct call-to-actions encouraging contact with the team. We split Petredec’s offer into its three areas of capabilities, giving each equal priority on the site and supporting them with case studies, imagery and drone footage of the company’s vessels.
The sleek new website presents Petredec’s new brand and reflects its status as an established, global business.