How can we drive distinctiveness?

PPHE Hotel Group

A recent PwC analysis of reporting trends concluded that ‘reports have coalesced into something that look increasingly similar, with most companies reporting in their comfort zone and lacking the individuality to set them apart.’ 

At Luminous, we embrace the opportunity to make reports stand out as much as possible, and the PPHE Hotel Group annual report is a good example of distinctive design and narrative.

It epitomises the company’s compelling brand experience and unique approach. It captures the inspiring culture of the upscale hotel group, delivering a ‘statement piece’ unmatched in their market. The magazine style presents an innovative, entrepreneurial business that offers tremendous opportunities for developers, partners, employees  and shareholders.

And there is substance beneath the show. The report meets its best practice and communication targets, providing a holistic overview of the business, its performance and future direction.

Robert Henke, Vice President Marketing & Branding, PPHE Hotel Group believes the report works particularly well as a positioning piece, “the report really helped us in further strengthening the position of PPHE Hotel Group as a successful and highly dynamic hospitality company, with a unique business model which entails developing, owning and managing hotels. In a year of many corporate activities, including several long refinancing agreements, new hotel and restaurant openings, complex construction projects, geopolitical pressures in certain markets and the acquisition of a controlling interest in – and subsequent transformation  of – one of Croatia’s best known hospitality groups, we felt that the report helped us to explain our business model, results for the year, successes achieved and overall strategy, to the various stakeholders including shareholders, potential investors, analysts and media.”

Awards
Best Report
Property Marketing Awards
Best Annual Report
CorpComms Awards (Shortlisted)

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