Even in the corporate arena, storytelling has the power to touch emotions. But few businesses have the opportunity to highlight the profound effect they have on society than human proteins manufacturers Octapharma.
To support its mission of ‘advancing human life’, the report for the Swiss-based organisation was themed entirely around patient stories, delivered through a series of emotionally powerful videos and narratives.
These set out highly personal stories, providing insight into the patient’s lives, conditions and challenges. To convey global scale and product range, each story focused on a different international region, unique health condition and patient demographic.
The videos became the heroes of an online report produced as a responsive microsite, with shorter edits created for use across corporate and marketing collateral. The report was translated into five language editions for use by regional marketeers.