How do we engage staff with critical messaging?

National Express Group

Our employee engagement work for National Express Group covers a number of campaigns, including vision and values, innovation and safety.

The distinctive ‘campaign brand’ for their safety initiative, ‘Driving Out Harm’, encouraged staff to make sure their workplace is safe and put the safety of customers and colleagues first at all times.

Marketing collateral, including posters, pledge cards, training booklets and brochures, featured a distinctive brand colourway and graphic style, used at the numerous events and training programmes supporting the initiative.

The campaign proved highly effective. Since launch, there have been significant improvements in safety performance. Over a three-year period, responsible major injuries have fallen by 60% and total employee injuries are nearly 35% lower.

We again developed a bold graphic style for the Vision & Values campaign, based around an icon-driven approach which enabled individual values to stand out, as well as work as part of one unified message.