When all your peers start looking and sounding the same, a fresh approach to corporate collateral can instantly put you front of mind.
Infrastructure manufacturer LB Foster asked us to re-energise its brand experience, producing a new communications suite that presented it as
a dynamic, forward-thinking business. The style of the new communications was inspired by the brand purpose, ‘Keeping our world moving’.
The broadsheet, Velocity, launched the new approach at Berlin’s InnoTrans trade fair.
The design style broke away dramatically from typical sector imagery, adopting abstract imagery to present a modern, innovative market leader.
A new corporate website presented the new positioning in the digital arena, putting LB Foster front of mind and at the heart of latest thinking.