Presenting a story of value creation, as opposed to simply explaining how a company makes money, gives readers a much more rounded and valuable understanding of a business.
To articulate this story, an annual report needs to explain how value is created through the business model – how the inputs from resources and relationships are transformed into outputs that, over the short, medium and long term, create value for the organisation, society and the environment.
The Unite report concisely presents its societal impact and the value it creates for students, universities and wider stakeholders.
The report won two awards at the PwC Building Public Trust in Corporate Reporting Awards. The judges felt: ‘The report succeeds in being highly communicative, characterised by its strong focus on the importance of stakeholder relationships – which are clearly linked back to the business model and strategy. The reader’s interest is sustained throughout by a coherent narrative flow enlivened by case studies and relevant insights.’
Best Strategic Reporting
PwC Building Public Trust in Corporate Reporting Awards
Best Annual Report
Business Finance Awards (Highly Commended)
Corporate & Financial Awards (Highly Commended)
Best Corporate Governance Reporting
PwC Building Public Trust in Corporate Reporting Awards (Highly Commended)