Using brand to drive a new positioning

City Bridge Trust

We have been a design partner of City Bridge Trust for more than a decade. Its Annual Yearbook is acknowledged as a market leader within the charitable grant-making community.

The mix of bold editorial and striking imagery has helped to position the Trust as a strategic thinker, providing expert business consultancy and knowledge management. The engaging narrative and focus on thought leadership has successfully changed perception of the Trust, which was previously inclined to be regarded as simply a ‘grant factory’.

The theme for the latest Review was ‘collaboration’, so we created a vibrant style highlighting the diverse number of people involved and affected by their grants.

Winner, Best Annual Review, CorpComms Awards