Creating a smart online resource


CDC asked us to develop an interactive online resource for private equity fund managers in emerging markets.

The challenge was to create a user-friendly online experience that was engaging as well as accessible. We packed the microsite with features such as a pop-up glossary throughout the site.

Creatively we developed an icon-led approach that promoted cross-referencing and linkage to other useful sources throughout the site, with printable versions available to download.