How do we influence the influencers?


In the current political climate, the role of a communications team involved in international development is a challenging one.

With an audience of parliamentarians, press, think-tanks and policy-makers, the presentation of clear, credible information and persuasive narrative is vital to gain the advocacy of opinion-formers.

Our Annual Review for CDC, the UK’s Development Finance Institution, tells a concise story of ambition and impact. It explains their mission to support the building of businesses throughout Africa and South Asia, to create jobs and make a lasting difference to people’s lives in some of the world’s poorest places.

The highly graphic design treatment, reflecting the new brand style created by Luminous, integrating case study imagery with bold infographics to evidence both development impact and financial return.

CDC brand project