Driving distinctiveness


BRC Global Standards are a fundamental requirement of leading retailers; they are used by over 22,000 certificated suppliers in 123 countries and guarantee the standardisation of quality criteria, ensuring that manufacturers fulfil their legal obligations and provide protection for the end consumer.

The brand is usually encountered through reports and guidelines purchased by manufacturers, and the need for a more cohesive and dynamic brand had become important.

Luminous created a new identity system which is being rolled out over more than 100 standards.

Based on strong colour theming and visually engaging cut outs, the brand is distinctive and memorable, and flexible enough to cover a wide range of subject areas.