How do we present our new brand to our marketeers?

Informa

The key graphic element of the new Informa brand was the ‘Informa portal’. The variety of visual expressions of the portal highlights the breadth of what Informa do and who they do it for. It is a visual representation of the vast range of knowledge they interpret into intelligence.

To help the client present the brand internally, we produced this simple animation that introduced the key brand elements.

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