How do we make a complex story clear?


The key objective for the BBC Annual Report is to help justify the licence fee to Parliament, so the main challenge was to create clarity – simplifying complex inward-looking narrative into persuasive key messaging.

Designed for the skim-reader as well as the in-depth reader, the layouts clearly highlighted the key essentials – the relationship between the BBC Trust and the BBC Executive, how it is structured, how it is funded, how individual services are adding value and top-level performance.

Best Annual Report, McNaughton Review
Best Annual Report, Public Sector, IR Society Best Practice Awards
Best Annual Report, Not-for-Profit, CorpComms Awards