How do we ensure our new strategy engages?


The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. The key objective of its yearbook was to reveal the steps it has taken to have more impact and be more proactive as part of its ambition to make every UK ad a responsible one.

The report outlines the work undertaken to respond to consumer and societal concerns around advertising, and highlights how achieving this ambition means doing things differently and looking at new ways of working.

To create impact, we developed a distinctive illustration style, with powerful use of icons to represent the key strategic drivers.