Allen & Overy
When you are at the centre of change, positioning yourself as a thought-leader is vital to building trust.
As a top global law firm, Allen & Overy (A&O) has a reputation to maintain for being at the very forefront of discussion on the key issues of the day. Its last two annual reviews highlight how the firm understands and responds to the evolving market dynamics of a post-Brexit world.
The editorial treatment, featuring a series of partner and customer interviews debating key global trends, firmly positions A&O as a primary driver of new ideas. And to ensure meaningful engagement across channels, the communications mix includes video, animation and website, as well as print.