How can we get personality into FTSE 100 reports?


It’s an interesting paradox that as you go ‘up and up’ the FTSE, annual reports seem to have ‘less and less’ personality. And in the FTSE 100, it certainly seems that distinctive storytelling is losing the battle to corporate box-ticking.

As a FTSE 100 organisation, the Informa Annual Report clearly needed to present a robust, sustainable business, well placed for market growth. But it also needed to reflect the personality of the people who deliver this growth and capture the inspirational culture that sets the media group apart from its peers. Building on the exciting new brand experience created by Luminous in 2014, the report features an imaginative array of graphic treatments, combining print and finishing effects, illustration and portraiture.

Graham Jerome-Ball, Informa’s Director of Global Branding & Communications particularly welcomed Luminous’ client-first service culture, stating, ‘This year things went a lot easier than with previous agencies. Everyone was clear about their own responsibility and contribution which has made the whole process enjoyable and effective. At all stages of our project, Luminous looked at how they could get the best result within the parameters we had, applying their experience and creativity from the initial engagement process right through to the final print and online production.’

Diamond Award (Best-in-show), International Annual Report Design Awards
Best Annual Report, ARC International Awards
Best Annual Report illustration, ARC International Awards
Best Annual Report, Mercury International Awards