What’s the point in creating something that looks nice, but isn’t effective? Or spending valuable budget on design solutions that just don’t communicate?

At Luminous we understand the point of difference. Our work stands out. We certainly like to think it is outstanding. Our clients seem to think so, which is why we retain our clients year after year.

So what is the point of difference?

It’s about being different in the right way; not different for difference sake.

Creativity underpinned by an understanding of strategic, business and financial objectives and target audience. So our solutions are relevant and credible.

We create ideas that break through the clutter, seeking to convey brand messages through impact, sophistication, beauty, irreverence, simplicity, humour – whatever it takes to connect in the right way.

We create the most effective design solution and deliver it through the most appropriate channel. Print or online, or both.

Being different means being more engaging, persuasive and compelling. Get it right and our work can help your business be more successful.

In fact, you could say we are the point of difference.

Jon Towell, Creative Director, Luminous