‘A bit like Coldplay competing with themselves for an Ivor Novello Award…’
We are delighted that our report for hotel group PPHE won ‘Best Research or Annual Report’ at the 2017 Property Marketing Awards (PMA).
The PMA reward creativity and innovation and champion the contribution marketeers make to the image, brands and success of the property industry and are open to all UK based property marketing teams.
Our team enjoyed a great evening out at the ceremony in Euston, London, which was hosted by BBC newsreader Naga Muchetty. With three Luminous projects shortlisted in the category, the judges commented, “Well this is a bit like Coldplay competing with themselves for an Ivor Novello Award – but congratulations to Luminous from the jury for cleaning up on the shortlist! Annual Reports can be a bit dull, and the ones that stand out tend to be those that say something interesting. And the winner in this category was anything but dull. Their goal was to reflect the inspiring culture of the client’s business and the judges said they ‘simply did a great job putting it together’. The report was compelling and distinctive.”
Luminous have a long standard partnership with PPHE, creating a series of corporate reports. We also helped rename and rebrand the organisation from Park Plaza Hotels, a project including a new digital presence. The winning 2016 Annual Report epitomises the company’s compelling brand experience and distinctive approach.
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