Can human stories bring a corporate mission to life?
Even in the corporate arena, storytelling has the power to touch emotions. But few businesses have the opportunity to highlight the profound effect they have on society like human proteins manufacturer Octapharma.
To support its mission of ‘advancing human life’, the report for the Swiss-based organisation was themed entirely around patient stories, delivered through a series of emotionally powerful videos and narratives. These set out highly personal stories, providing insight into the patients’ lives, conditions and challenges.
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